Wednesday, October 30, 2019

Conflict Between Research and Ethics Essay Example | Topics and Well Written Essays - 1750 words

Conflict Between Research and Ethics - Essay Example These are countered though by the Nuremberg Code, the Declaration of Helsinki and the acts of the American and other medical associations. The world has been beset and besieged by various viruses and ailments that up to now remedies and cures are not yet available despite medical interventions and researches. While scientists have yet to find a cure for cancer and AIDS, mutated and virulent strains of viruses have cropped up to claim numerous lives while helpless governments watch in desperation as their citizens fall prey to these esoteric diseases. In 1918, Swine Flu made its ghastly entrance in Fort Riley, USA and immediately worked to wipe out half a million people. It reappeared in Russia in 1933 and in 1976 went back to USA to annihilate more people. Medical researchers frenetically worked to find an immunization remedy for this and vaccinated by government edict, some 40 million Americans. But to their horror, a new strain of disease was generated as a side effect which caused serious neurological disorders. This was named Guillain-Barre Syndrome and victimized 1098 people, 25 of whom died (Orr,2007,pp.21,23). R esulting to manifold lawsuits, this was one case where medical research floundered. Meantime, the swine flu made its presence felt again in Mexico in April 2009 and in a new mutated form which is called A(H1N1) and quickly spread to 30 countries infecting 12,515 people, 91 of which succumbed to death (Reuters, http://http://h1n1virus.us). In most of these cases, governments, in their desire to contain the disease, forcibly vaccinate those afflicted with the antiviral drug Tamiflu or Relenza which medical researchers had come up with to fight the mutated swine flu disease (Reuters, http://h1n1virus.us). Other virulent viruses that made medical researchers work against time to halt them before they bring down more people were the Asian Flu which originated in China in 1957 and killed some 70,000 Americans and 2 million people globally (Orr,2007,p.21); the Ebola Virus which internal and external hemorrhagic symptoms were truly frightening but which was contained only within Zaire and Sudan where it wiped out 400 people (Williams & Wilkins,2008,p.1010); the Avian flu in 1997; SARS in 2003(Friedlander,2009,pp.111-7) and HIV/AIDS virus, first identified in 1981 but which up to now continues to rage and has already killed 2.1 million people while infecting 33.2 million people worldwide (UNAIDS,WHO,2007). The Role of Modern Medical Research Hereinabove, it is clear that medical research has to be maximized in order to save lives from all these virulent strains of viruses that threaten to wipe out humanity from the face of the earth. Only the efforts of medical researchers can save humanity from a life-threatening devastation of the magnitude of bubonic plague which once wiped out of existence 1/3 of Europe or 25 million people from 1346-50 alone. The pioneering efforts of medical researchers to discover drugs such as streptomycin, gentamicin, tetracyclines and chloramphenicol in order to put to stoppage the havoc of devastation inflicted by The Black Death all over the world from 542 to 1950, was

Monday, October 28, 2019

What is macro environment?

What is macro environment? Macro environment includes major external and uncontrollable factors that influence an organizations decision making, and affect its performance and strategies. These factors include the economic, demographics, legal, political, and social conditions, technological changes, and natural forces. The above stated factors cant be controlled by the organization itself. To help analyse these factors managers can categorise them using the PESTEL model. What PESTLE stands for? P -political E -economic S -social T -technological L -legal E -environmental Political factors Ø What goods and services does a government want to provide? Ø To what extent does it believe in subsidising firms? Ø What are its priorities in terms of business support? Political decisions can impact on many vital areas for business such as the education of the workforce, the health of the nation and the quality of the infrastructure of the economy such as the road and rail system. Economic factors Ø These include interest rates, taxation changes, economic growth, inflation and exchange rates. Ø Higher interest rates may deter investment because it costs more to borrow. Ø A strong currency may make exporting more difficult because it may raise the price in terms of foreign currency. Ø Inflation may provoke higher wage demands from employees and raise costs. Ø Higher national income growth may boost demand for a firms products. Social factors. Ø Changes in social trends can impact on the demand for a firms products and the availability and willingness of individuals to work. Ø The ageing population also has impact on demand. Technological factors. Ø New technologies create new products and new processes. Ø Technology can reduce costs, improve quality and lead to innovation. Ø These developments can benefit consumers as well as the organizations providing the products. Environmental factors. Ø Environmental factors include the weather and climate change. Ø Changes in temperature can impact on many industries including farming, tourism and insurance. Ø With major climate changes occurring due to global warming and with greater environmental awareness this external factor is becoming a significant issue for firms to consider. Legal factors. Ø These are related to the legal environment in which firms operate. Ø The introduction of age discrimination and disability discrimination legislation, an increase in the minimum wage and greater requirements for firms to recycle are examples of relatively recent laws that affect an organizations actions. Ø Legal changes can affect a firms costs (e.g. if new systems and procedures have to be developed) and demand (e.g. if the law affects the likelihood of customers buying the good or using the service). Different categories of law include: consumer laws: these are designed to protect customers against unfair practices such as misleading descriptions of the product competition laws: these are aimed at protecting small firms against bullying by larger firms and ensuring customers are not exploited by firms with monopoly power Employment law: these cover areas such as redundancy, dismissal, working hours and minimum wages. They aim to protect employees against the abuse of power by managers Health and safety legislation: these laws are aimed at ensuring the workplace is as safe as is reasonably practical. They cover issues such as training, reporting accidents and the appropriate provision of safety equipment . INDIAN EDUCATION Education is one of the most powerful instruments for reducing poverty and inequality. Education is equally key to enhance Indias Historical Background: The education system of India is very old. It has started from the ancient times. The Vedas, puranas, ayurveda, yoga represent some forms of education. There are evidences of imparting formal education in ancient India under the Gurukul system. Under the Gurukul system, young boys who were passing through the Brahmacharya stage of life had to stay at the Guru or the teachers home and complete their education. Earlier women and people of lower castes didnt have a right to educate themselves. But Jainism, Buddhism and Sufi movements had some liberating effects. The Britishers can be credited for bringing a revolution in the Indian education system because it is the English language and the reformation movements of the 19th century that had the most liberating effect in pre-independent India. India Education Present Condition: After independence, making education available to all had become a priority for the government. As discrimination on the basis of caste and gender has been a major impediment in the healthy development of the Indian society, they have been made unlawful by the Indian constitution. The 86th constitutional amendment has also made elementary education a fundamental right for the children between the age group- 6 to 14. According to the 2001 census, Total literacy rate 65.38%. The female literacy rate 54.16%. Only 59.4% of rural population is literate as against 80.3% urban population according to the 2001 census. In order to develop the higher education system, the government had established the University Grants Commission in 1953. The primary role of UGC has been to regulate the standard and spread of higher education in India. The higher education system in India comprises of more than17000 colleges, 20 central universities, 217 State Universities, 106 Deemed to Universities and 13 institutes of Natioanl importance. This number will soon inflate as the setting up of 30 more central universities, 8 new IITs, 7 IIMs and 5 new Indian Institutes of Science are now proposed. Education System in India: The present education system in India mainly comprises of primary education, secondary education, senior secondary education and higher education. Elementary education consists of eight years of education. Each of secondary and senior secondary education consists of two years of education. Higher education in India starts after passing the higher secondary education or the 12th standard. Depending on the stream, doing graduation in India can take three to five years. Post graduate courses are generally of two to three years of duration. After completing post graduation, scope for doing research in various educational institutes also remains open. political * Schools being privatised (like the NHS) * A government initiative creates the risk that the school may fail to deliver the policy or be diverted away from local priorities etc. * Changes to the skills required to be a teacher/ tutor * Changes to curriculum with short lead times * Requirement to be self managing * Requirement to be self financing Economic * Central or local government funding decisions may affect school/ establishment finances * Closure of a local industry may affect fund raising plans etc. * Ability of parents to raise funds for optional activities * The need to run breakfast/ after schools clubs * Ability to invest savings/ surpluses * Cost of providing resources: o Staff teaching support o Basics books/ paper o Technology solutions laptops etc * Interest rates * Shortages of materials on national/ international markets * Over provision of school places in the area resulting in competition from neighbouring schools * The risk of highly valued, key staff moving on to more ‘up and coming schools/ academies Social * Decline in birth rate, reflecting national trends * Local population changes (increasing/ decreasing numbers) * Demographic changes may affect likely pupil rolls or the nature of pupils needse.g. pupils with English as a second language etc. * Closure of local firms providing employment * Inability to attract staff * Social networking blogs, facebook, twitter * Changes to qualifications expected * Integration with local community * Integration of students with special needs * parental preference an increase in ‘parent power has allowed parents more freedom of choice over their childs school * the risk of highly valued, key staff moving on to more up-and-coming establishments * Information is accessible to staff anywhere in the world via the Internet * Staff were not given enough training or access to effectively change their habits and how they expected information to be made available Technological * Changes to standards/ equipment required * Risk of selecting the wrong technology at times of change (i.e. windows -v- open source) * New computer viruses may affect school/ college operations, * Disturbing/ illegal images on the internet may affect ICT security measures etc. * Move from paper based books to e-book readers * Computer hardware being out of date * Computer software being out of date * Time to manage IT systems Legislative * new legislation may create risks of non-compliance with the law, create new administrative burdens etc * Changes to child protection legislation * Raise the age of school leaving age * Raise/ lower the age of starting school. Nursery/ kindergarten * Change to school opening hours * Changes to funding of charity based organisations * Health safety legislation Environmental * A new highway layout near the school may create new dangers for pupils etc * Waste disposal * Reduction of green space available for activities * Changes to local bus routes * Using a significant amounts of paper and photocopier toner to produce printed information. What has Prosperity Ever Done to Me? What has Prosperity Ever Done to Me? Different kinds of energy like the renewable and non-renewable sources of energy have a great role in the human life as without it there is no way of living. The most important source of energy is the fossil fuel, although it is very dangerous as it affects the ozone layer which may create drastic environmental changes as the changes in the weather that we are witnessing right now, or the melt-down of the ice which may create an international flood that will drown every country on the face of the earth, yet the high places of the earth will stay non-drowned.   Yet, there must be an international head to the usage of renewable sources of energy like the usage of solar energy, wind, or the usage of the power of the tides. These sources of energy are non-ending, but the usage of them is so expensive because the preparation to use these sources of energy is as hard as it needs a lot of place and time to start using it and their outcome cannot be viewed in instance as it needs many year s unlike non-renewable energy. Therefore, the writer in his essay views that the continuing in the usage of fossil fuels as a type of energy can help in the increasing the amount of carbon dioxide in the air. Many scientists assumed that the usage of fossil fuels in the industrial purposes can lead to its accumulation for ages. Furthermore, there is no other way to use different sources of energy other than carbon dioxide and even the types of modern technology that is used right now cannot make us eliminate the whole amount of carbon dioxide in the air. Thus, the writer mentions the problem in his essay that the next generation from the children and our grandchildren to get the best of the world and the best of energy there must be an international head for the usage of renewable sources of energy, although it is so expensive but it is the safest source of energy ever in comparison with the non-renewable source of energy as a result there must be a solution for this dilemma for the younger generation. Furthermore, to discuss the thesis and the main dilemma of the context some of the scientists and Prime Ministers view that there is no any sense of commitment towards the new generations like what have been said the Senator Henry while he was discussing the rights the new generation has on us to live the same life that we lived. The writer also have a different point of view as he shows that they would be lucky if they breathe the air that we breathe right now because the air they will have would be more polluted than the air, and also the water would be lesser and more polluted. Moreover, if the upcoming generations have the opportunity to live in a less polluted environment that would be a greater chance that the present generation did not have. Yet, if that did not happen the next generations must not complain at all. Thus, this perspective creates a sense of debate between many writers. Firstly, the writer Brian Barry views that the current generations and the one that follows pays for the faults of the upcoming generations as a result the future generation would not have the same privilege that we have right now. The critic also views that we are the persons to blame and to be put on trial for the amount of pollution that we have done for the environment and also for the consumption of the sources of energy that are needed to be used right now and for the future generations. The writer also shows the benefits that will come to us from preserving power and using it well   as it will return with benefit to all of the human beings and will return by such a benefit like the satisfaction and self-pleasure that is reached from the living in a non-polluted environment. Thus, by the way we are moving right   now there is no truce can be reached   and the world peace and standing against the global warming by   making every person stand by his own and act by his own means to satisfy what he wants in   his own ways and to react socially to create their own rules and laws . Barry also adds that each one of the upcoming generations will stay in his own island, viewing his own problems. The resources of the generation will be confined and every person must show what he will do and what he will use whether a renewable or non-renewable source of energy. They will also have to exchange their sources of energy as nobody can live with a source of energy only. Barry also asks a question that what will happen if the justice is applied, the result there will be no monopolizing in the usage of powers and sources of energy, powers will be used worldwide. He explains why he is against the point of view of saving the energy for the upcoming generations as the upcoming generations can figure out the way they can get out and extract the source of energy as they also have their own part in preserving the cleanliness of the environment and to decrease the amount of carbon dioxide used. According to my point of view, the pollution and the consumption of the resources of energy is done throughout the beginning of history especially through the First World War and the amount of pollution   that has been produced because of the usage of the nuclear weapon and the building of factories all around the world as these types of factories produce large amounts of carbon dioxide which helped in the creation of the Ozone hole which lead to   the allowance of the entry of harmful sun rays that as a result lead to the melt down of the northern and southern poles which will   create a tremendous flood. Also, the result of the ozone hole there has been drastic climate changes that created devastating hurricanes and earthquakes not simple ones like that used to happen in the past. Thus, we must take good care of our planet earth for the upcoming generations so that needs a safe place to live in and we must corporate together to discover new sources of energy and preserve and widen the old ones. Besides, the ways that can be used to reduce pollution and preserve energy is choosing the transportation means wisely as walking or riding a bike whenever it is possible as the person must stop using the car for short trips like going to work or to the park as this usage would be like a sport and it will reduce the carbon dioxide in the air, also it can be used to generate electricity. Another way is using the means of transportation like the metro, train and bus that will reduce carbon dioxide releases. Make less trips as when the person makes less trips a day it will lead to consuming around 20% of the fuel and   that will reduce the emissions of the carbon dioxide and will help preserve the fuel   that is used for more important matters. Therefore, we are responsible for the upcoming generations and the environment that they will live in and its our duty to prevent the judgment that the next generation will put upon us.

Friday, October 25, 2019

The Charge of the Light Brigade :: Free Essays

The Charge of the Light Brigade October 1854, the attention of the world's most powerful empire was fixed on the territories of modern-day Ukraine. It was by no means a benevolent gaze the British Empire cast eastward. For it was the Crimean War, and at Balaclava, Britain took a beating which has been immortalized in Lord Alfred Tennyson's poem, The Charge of the Light Brigade. Half a league, half a league, half a league onward - repetition is used. There is a sense of movement distance and rhythm. All in the valley of Death rode the six hundred - valley of death is a metaphorical language. 600 hundred becomes important later on. "Forward, the Light Brigade! "Charge for the guns!" he said: - this is direct speech, very adventurous. Into the valley of Death rode the six hundred - slowly building up, repetition. "Forward, the Light Brigade! " - more repetition Was there a man dismayed? - Was there a man not looking into it, all doing there duty, sense of doubt. Their's not to make reply, Their's not to reason why, Their's but to do and die: - rhythm, only concentrating on the duty. Don't reason why just do it. Into the valley of Death rode the six hundred - repetition Cannon to right of them, Cannon to left of them, Cannon in front of them Volley'd and thunder'd; - sense of awareness, repetition, surroundings, danger and movement, sound and excitement. Into the jaws of Death, into the mouth of hell - jaws of death is a metaphor. Speaking as if they're going into a mouth, nearly there. Excitement but much danger. Sense of hesitation. Rode the six hundred - repetition Flash'd all their sabres bare, Flash'd as they turn'd in air, - the waving of their swords. Sabring the gunners there, Charging an army, while all the world wonder'd: - the waving of their swords. Fighting against guns. 'ALL the world wondered', how honourable.

Thursday, October 24, 2019

P&G and SK-II Essay

Paolo de Cesare heads to Japan to make a decision on one of P&G’s most successful and fast growing products – SK-II. SK-II was a high end product that had developed a strong following among Japanese women, who were increasingly conscious about skin care and willing to spend a significant amount of their income. Cesare must decide among three options: continue to focus on the Japanese market, introduce the product in china, or introduce it in Europe. Decision After careful consideration and analysis, I would recommend that Cesare pursue a strategy that prioritizes a focus on the Japanese market and eventually transitions into China. SK-II is a proven product in a market that is has yet to be fully tapped. With a penchant for numbers and analysis, Japan’s consumers are some of the most sophisticated easiest to target in the world. However, China’s expected prestige-beauty segment growth cannot be ignored. Intense rivalry from companies that have already set up camp in China is to be expected, but core cultural similarities can be extracted from the success of SK-II in the Hong Kong and Taiwanese markets. A table with pros (+) and cons (-) is listed below for each country: CAGE Analysis of the Decision A CAGE (cultural, administrative, geographic, and economic) analysis was performed to support this decision. Cultural – As far as cultural distance, staying in Japan poses the least amount of threat as P&G would be staying in a market that they are familiar with and have established a strong understanding of consumer needs through massive amounts of market research. China has close ties to Hong Kong and Taiwan, which are countries where SK-II has also been established strongly, however, the European cosmetics market is still in an infancy stage for P&G. Administrative – P&G is a global company with administrative support available in various regions. The brand in Japan is well established and makes distance visible for managers. P&G’s presence in European also well established and would not pose much administrative difficulties in setting up. China is still a new market to P&G in terms of political/governmental systems and building administrative support would be difficult. Geographic – Geographically, Europe is the closest to P&G’s headquarters in the US, however, a strong establishment of R&D facilities in Japan would arguably remove any worries about physical remoteness. Again, China is still a new market and has only recently accepted foreign retailers. Economic – Japan’s economic climate is in stagnation, however, Japan’s target market for SK-II is strong as women are willing to spend up to $1,000 of their yearly income on the product. While the economic climate of European markets is strong, a high concentration of high-end cosmetics producers are already established and create high bargaining power among buyers. China is the most attractive in terms economy and the prestige-beauty segment is growing significantly faster than that of Japan and Europe. However, high economic trade costs do slightly offset China’s potential. Based on the CAGE analysis, Japan is clearly the best choice as it provides the least distance for P&G. China is attractive as it can take advantage of the cultural similarities to the established markets in Hong Kong and Taiwan and provides the most robust growth opportunity in terms of economic prowess. Adding Value Scorecard Analysis In order to establish a more robust analysis, an Adding Value Scorecard was used to evaluate Japan, China, and Europe. Adding Volume – In terms of value creation and economies of scale, adding volume may very well reduce product costs when expanding into all three markets. Further information such as proximity to inputs and raw materials would provide a better view of this perspective. Decreasing Costs – In terms of decreasing costs, China would have the highest integration costs as P&G would have to set up a business in a completely new market. Japan and Europe are already well established. Differentiating – Differentiating SK-II in Japan is one of the leading reasons for the product’s success. Consumers value the analysis of scientifically proven benefits that the product provides. Establishing this ideology in China will be difficult for P&G but the success of the product in Hong Kong and Taiwan may help alleviate the issue. European markets are saturated and have a high level of competition with various established products, and thus, differentiation in this market will be difficult. Improving Industry Attractiveness – De-escalating or escalating the degree of rivalry will be a crucial factor when deciding which market to prioritize. Focusing on Japan will further strengthen P&G’s foothold among competitors such as Shiseido, Lion, and Kao. Companies have already been in China for three years (at the time the case was written) and a quick entry for SK-II would foster early entry benefits. European markets are too highly competitive – prioritizing this market may induce price wars. Normalizing Risk – International operations can provide geographic risk reduction but can also create new sources of risk. While China will provide a new market to diversify P&G’s portfolio, it has still only recently opened its borders to foreign retailers. Strict governmental regulations and lack of transparency in economic predictability may actually increase risk. Europe and Japan’s economies, while slow in growth, are established and can be considered low risk. Generating and Upgrading Knowledge/Capabilities – Utilizing Japan’s strong R&D foundation, SK-II’s proven success can help the product line as it expands to capture more market share. For Europe, P&G does not have the expertise to deal with the perfumeries in Germany and France, two of the largest markets in the region. Developing SK-II in China may very well provide additional research findings in a new and growing market. Based on the above Adding Value Scorecard analysis, P&G can capitalize on its competitive advantage and enter the Japanese market in full force. Further research and developments in Japan may possibly fuel a new strategy for entering the Chinese and European markets.

Wednesday, October 23, 2019

Leadership Skills Ingredient in Decision-Making Essay

In correlation to the given test as an ethical decision maker, my scores revealed that I am not a judgmental person. I do not usually give judgments neither decide which is wrong or right. Therefore, I cannot easily offend other’s personal beliefs and principles. I also believe that moral right must be respected often. It should be protected. I basically make decisions that conform to unified standards of the majority so that I cannot humiliate them. I also believe that the human spirit can only flower in an atmosphere of freedom. Where people can freely express and decide for their own. However, I have difficulties in handling justice. Sometimes I have inequalities in dealing with other people. I easily make good deals with people close to my heart. Thus, it reflects my biases. The Individual Ethics Profile (IEP) revealed specific traits about oneself. I was able to discover my positive attributes like giving importance with other people’s moral rights. That quality is very essential in making ethical decisions in the future. From that, I can base some of my decisions which conform to the principles of proper conduct as established by the society. Since every decision can affect our future, I can also rely from that result some of my weaknesses particularly in the concept of justice. I must be in balance and minimize unhealthy biases with the people surround me. I can also find ways to strengthen and enrich them. Learning more of ourselves can be every beneficial so we can choose good decisions and productively utilize the freedom to decide in the real world. It can also be a source of improvement by comparing my first result to the second one as I take the same questions again. It can also serve as a guide to me in becoming a better leader and decision maker.

Tuesday, October 22, 2019

Causes of Brainstem Death Essays

Causes of Brainstem Death Essays Causes of Brainstem Death Essay Causes of Brainstem Death Essay Discuss the causes of brain-stem decease and those parts of the brain-stem that keep you alive. The brain-stem is a cardinal part for automatic neurological coordination with many critical functions. Descending from the interbrain, to the spinal cord ; the brain-stem consists of the mesencephalon, superiorly, the Ponss and the myelin oblongata, inferiorly ( Fig.1 ) . The brain-stem is responsible for supplying a conduit for neurones between the spinal cord and the higher Centres of the prosencephalon, every bit good as incorporating the of import karyon of cranial nervousnesss III through XII ( Snell, 2010 ) . The brain-stem besides takes charge of automatic Centres of import for prolonging life, this function and the pathology that puts it at hazard being the focal point of this essay. The control airing is a map the brain-stem undertakes to keep life.A Ventilation has two components to its control: voluntary and automatic. The voluntary ordinance originates in the intellectual cerebral mantle ( St. John, 1998 ) , whereas the automatic control comes from specific karyon within the Pons and Medulla. The automatic constituent is responsible for keeping changeless airing when the cerebral mantle is set abouting other undertakings and during slumber. It is besides responsible for the homeostasis of blood gases, with centripetal input from the fringe every bit good as its ain centripetal map. The medullary respiratory Centre comprises of two countries: the ventral ( VRG ) and dorsal ( DRG ) respiratory groups ( Fig. 2 ) . The dorsal respiratory group of nerve cells, are located in the ventrolateral part of the nucleus solitarius ( Smith and DeMyer, 2003 ) and contains neurones involved in control of inspiration. A ventrolateral column within the myelin, widening from the facial karyon ( Feldman et al, 2003 ) into the spinal cord near to the degree of C1, represents the VRG. It contains the nucleus ambiguus and karyon retroambigualis and is involved in the control of both inspiration and termination. The DRG is made up preponderantly of pre-motor bulbospinal neurones ( St. John, 1998 ) which terminate within the spinal cord at the degrees of the phrenic and intercostal motor neurones. However, these have been shown to hold a less of import function as lesions of this country have presented insignificantly ( Ballanyi and Ruangkittisakul, 2009 ) . It appears the more important country is the VRG which contains a assortment of neurone types. Some are bulbospinal and exert similar control to the DRG ( St. John, 1998 ) . Others travel within the cranial nervousnesss, peculiarly the pneumogastric and glossopharyngeal nervousnesss, to co-ordinate musculuss in the caput and cervix besides involved in respiration. There are besides neurones going entirely within the brain-stem. At the rostral terminal of the VRG is a peculiarly of import country involved in coevals of respiratory beat, the pre-Botzinger composite ( pre-Bot ) .A It has been suggested that, due to the profound consequence lesions in this part has on respiration, that neurones from this country have a pacesetter capacity ( Feldman et al, 2003 ) . Within the Ponss, associated to the karyon parabrachialis medialis and Kolliker-Fuse karyon ( St. John, 1998 ; Spyer and Gourine, 2009 ) , is the pneumotaxic Centre ( Personal computer ) . This rostral pontine subdivision contains a mixture of inspiratory, expiratory and phase-spanning neurones which communicate with the VRG via the pontine reticulate formation. It has been shown to exercise some consequence on respiratory beat coevals as the beat becomes really fickle after transection of the ponto-medullary junction, as shown in Figure. 3. As already stated, the brain-stem is besides responsible for keeping homeostasis. A alteration in blood-gas composing is detected in the carotid and aortal organic structures, by glomus cells, and fed back to the brain-stem via the glossopharyngeal and pneumogastric nervus severally. These peripheral chemoreceptors are largely sensitive to O2 concentration, whereas the CO2/pH-sensitive chemoreceptors are largely found within the brain-stem and are known as cardinal chemoreceptors ( Feldman et al, 2003 ) . The CO2/pH sensitiveness reflects the adequateness of take a breathing comparative to metamorphosis and so has a greater consequence on respiration with merely 1-mm Hg addition in PCO2 additions airing by 20 % -30 % . Cardinal chemoreceptors can be found within: the karyon tractus solitarius ; locus ceruleus ; the midplane medullary rhaphe ; the retrotrapezoid karyon ; the pre-Bot ; and, the parts lying merely beneath the ventral medullary surface ; and are defined as countries which exhibit an excitatory response to an addition in CO2 or H+ concentration ( Ballantyne and Scheid, 2000 ) to increase motor end product. Mechano-sensors and proprioceptors within the associated musculuss and the lung wall, besides act to suppress inspiration, to guarantee the lungs are nt over hyperbolic, doing harm to them. ( Spyer and Gourine, 2009 ) . Closely related to the respiratory Centres of the brain-stem are the nuclei commanding cardiovascular map, another constituent vital to life. The map of the respiratory system is keeping gas concentrations in the organic structure, and this must be facilitated by the cardiovascular system. Respiratory and cardiovascular beat are regulated synergistically to guarantee equal ventilation-perfusion, ( Spyer and Gourine, 2009 ) . This means that the control centres for both systems communicate to environmental challenges to homeostasis are dealt with and return the organic structure back to normal. For illustration, if the organic structure was to go hypoxic, chemoreceptors would arouse a alteration in both systems, increasing airing and bosom rate, to change by reversal this alteration ( Nicholls and Paton, 2009 ) . The Nucleus tractus solitarius ( NTS ) is cardinal to autonomic cardiovascular ordinance, and is, as already stated, associated with the DRG ( Hirooka, 2008 ) . Other countries involved are the rostral ventrolateralmedulla ( RVLM ) ; nucleus ambiguus ; and the midplane rhaphe karyon of the myelin, the parabrachial karyon of the Ponss ; and the periaqueductal grey country of the mesencephalon ( Topolovec et al, 2004, Kong et al, 2007 ) . Of these, possibly the most of import in cardiovascular control are the RVLM, nucleus ambiguus and the NTS. The NTS is the primary site for integrating of the chemoreceptor and baroreceptor physiological reactions ( Thomas et al, 2000 ) . Baroreception allows the organic structure to feel alterations in blood force per unit area and the sensory nerve fibres for this are located within the walls of the atria, aortal and carotid organic structures. These sensory nerves, along with chemoreceptive informations, travel to the NTS via the pneumogastric and glossopharyngeal nervousnesss to exercise synaptic influence on vagal end product to the bosom ( Spyer and Gourine, 2009 ) . It has besides been suggested that there is a grade of cardinal esthesis to blood force per unit area within the brain-stem itself ( Shusterman et al, 2002 ) . Activation of baroreceptors evokes bradycardia, reduces vascular opposition and so reverses high blood pressure. For this to happen, the NTS must synapse with other karyon of the brain-stem to trip an autonomic response. The autonomic Centres concerned with cardiovascular control are RVLM and nucleus ambiguus. Sympathetic pre-motor neurones originate preponderantly in the RVLM. When signals come from baroreceptors, they synapse with these pre-motor motor nerves to convey about a rise in blood force per unit area ( Shusterman et al, 2002 ) . This is done largely by doing vasoconstriction and therefore raises entire peripheral opposition ( Spyer and Gourine, 2009 ) . The nucleus ambiguus is the important Centre in cut downing cardiac end product when in a hypertensive province. This is completed by parasympathetic pre-motor fibers, to bring forth a negative chronotropic consequence on the bosom, via the vagus nervousnesss. Another country of peculiar importance within the brain-stem is the reticulate formation ( RF ) ( Fig. 4 ) . Dwelling of three columns and crossing the whole length of the brain-stem ; the RF contributes to many critical control mechanisms within the organic structure, such as: bodily and splanchnic esthesis ; the autonomic and endocrinal nervous systems ; the biological clock ; and consciousness ( Snell, 2010 ) . Consciousness is peculiarly critical in remaining alive as it allows voluntary endurance behaviors, directed by the intellectual cerebral mantle, to be displayed. Part of the RF, the go uping reticulate energizing system is responsible for triping the cerebral mantle and conveying about wakefulness ( Parvizi and Damasio, 2001 ) . Causes of Brainstem Death Brainstem decease is the consequence of a major traumatic event and is defined as a province in which there is irreversible loss of the capacity for consciousness combined with irreversible loss of the capacity to take a breath spontaneously ( and therefore to keep a self-generated bosom round ) ( Pallis and Harley, 1996 ) . The causes for brain-stem decease can be loosely grouped into two classs, those that cause direct physical injury to the neurones of the brain-stem and interrupt their interconnectednesss ; or those causes ensuing in hypoxia, go forthing the neurones unable to keep metamorphosis and doing hurtin situ. Physical injury to the brain-stem breaks down the intricate excitatory tracts within it, therefore rendering communicating between the Centres of the brain-stem, and the parts under their control, impossible. Often the consequence of a head hurt, one illustration of this is the ponto-medullary tear ( Fig. 5 ) . This is a rupture of the ponto-medullary junction and is frequently the consequence of a blunt caput injury, such as a caput butt ( Stan et al, 1996 ) . The RF is one country that is likely to be damaged in such an hurt, ensuing in the patient falling into a deep irreversible coma. Centres for both respiratory and cardiac control could besides be separated, e.g. the parabrachial nucleus.A As the patient would be unable to restart consciousness and prolong cardio-respiratory map, they would be deemed brainstem dead, and so harmonizing to UK jurisprudence, lawfully dead. A ponto-medullary tear is non the lone cause of decease as a consequence of caput injury. Rapid slowing within the cranial pit, such as that experienced during a route traffic accident, can besides frequently result in lesions within the brain-stem ( Gunji et al, 2002 ) . It must besides be noted that a big lesion to the brain-stem is frequently accompanied by monolithic haemorrhaging, taking to extra hurt to other countries of the brain-stem and is discussed subsequently. Tumors can besides hold a traumatic effect within the brain-stem, damaging neurones as they infiltrate tissues ( Yilmazlar et Al, 2004 ) . Bleeding, as a consequence of caput injury, raises intracranial force per unit area: another major cause of brain-stem decease. As the dura mater does non spread out, there is a changeless intracranial volume. By adding to the content of the pit, e.g. arterial bleeding, the force per unit area additions and so has a damaging consequence on the delicate nervous tissue within. As intracranial blood perfusion is reciprocally relative to the pit force per unit area, an addition could to take to reduced perfusion force per unit area and even infarction of some cardinal countries of the brain-stem. Another effect of a force per unit area addition is herniation. This is where the increased force per unit area causes motion of the encephalon around the dural dividers and through the hiatuss magnum. This can do either tenseness within the intellectual peduncles and mesencephalon or coerce the delicate constructions against the harder 1s ( Hussain et al, 2008 ; Crippen, 2009 ) . This means these countries can either be damaged by the physical injury of the supplanting or the resulting ischaemia: as these countries can non be adequately perfused with blood. The exact place of the beginning of the raised force per unit area will propagate force in a certain way ( Orlando Regional Healthcare, Education and Development, 2004 ) . One illustration of this is when a downward force pushes the lower myelin through the hiatuss magnum: a tonsillar herniation. The attendant harm will happen in the part of the brain-stem incorporating many of the Centres for CV and respiratory control and can t ake to an inability to take a breath without cortical excitation: Ondine s expletive ( Smith and DeMyer, 2003 ) . A shot is where intellectual blood flow is interrupted, doing mortification of the unperfused tissue. This can be caused by either obstruction of the blood vas or a bleeding doing blood flow to be diverted off. Haemorrhagic shots can originate from a ruptured aneurysm or a bleeding tumor ( Yilmazlar et Al, 2004 ) and non merely diverts blood off from the tissues it should provide, but can besides increase intracranial force per unit area, damaging other countries. Ischemic shot is the most common signifier of vascular malfunction and is frequently caused by thrombotic accretions barricading blood supply to critical parts ( Sims and Muyderman, 2010 ) . If such an episode was to happen in the basilar arteria providing much of the brain-stem, parts of it critical to prolonging life would be for good damaged. Occlusion or rupture of the vertebral arterias, frequently a consequence of rotational injury in the cervix, could hold similar effects ( Auer et al, 1994 ) . It is clear that the brain-stem is a important constituent of the cardinal nervous system which, if non-functional, the coordination and synchronism of the full organic structure would simple fail. It is of import, as a clinician to be able to non merely understand its importance but, besides, to appreciate the location of more indispensible countries should disease arise. By hold oning the prevailing beginnings of brain-stem pathology, rapid designation of hazard to this delicate part can be made and so cut down hurt. Mentions Auer, R.N. et Al. 2004. Delayed symptoms and decease after minor caput injury with occult vertebral arteria hurt.The Journal of Neurology, Neurosurgery, and Psychiatry57, pp. 500-502. Ballantyne, D. and Scheid, P. 2000. Mammalian brain-stem chemosensitive neurones: associating them to respirationin vitro.Journal of Physiology525 ( 3 ) , pp. 567-577. Ballanyi, K. and Ruangkittisakul, A. 2009. Structure-function analysis of rhythmogenic inspiratory pre-Botzinger complex webs in graduated newborn rat brain-stem pieces.Respiratory Physiology A ; Neurobiology168, pp. 158-178. Ben-Tal, A. and Smith, J.C. 2008. A theoretical account for control of take a breathing in mammals: Matching nervous kineticss to peripheral gas exchange and conveyance.Journal of Theoretical Biology251, pp. 480-497. Crippen, D.W. 2009.Head Trauma[ Online ] . Available at: hypertext transfer protocol: //emedicine.medscape.com/article/433855-overview [ Accessed: 22 January 2010 ] . Evans, B. M. 2003. Sleep, consciousness and the self-generated and elicited electrical activity of the encephalon. Is at that place a cortical integration mechanism?Clinical Neurophysiology33, pp. 1-10 Feldman, J.L. et Al. 2003. Breathing: Rhythmicity, Plasticity, Chemosensitivity.Annual Review of Neuroscience26, pp.239-66. Goh, A.T. and Mok, Q. 2004. Clinical class and finding of brain-stem decease in a kids s infirmary.Acta paediatrica93, pp. 47-52. Gunji, H. et Al. The mechanism underlying the happening of traumatic brain-stem lesions in victims of traffic accidents.Legal Medicine4, pp. 84-89. Hirooka, Y. 2008. Role of reactive O species in brain-stem in nervous mechanisms of high blood pressure.Autonomic Neuroscience: Basic and Clinical142, pp. 20-24. Hodges, M. and Richerson, G. 2008. Contributions of 5-HT nerve cells to respiratory control: Neuromodulatory and trophic effects.Respiratory Physiology A ; Neurobiology164, pp. 222-232. Hussain, S.I. et Al. 2008. Brainstem ischaemia in acute herniation syndrome.Journal of the Neurological Sciences268, pp.190-192 Kong, S. et Al. 2007. Cardiac vagal preganglionic neurones in the intermediate zone of the brain-stem in anaesthetized cats.Experimental Physiology92 ( 6 ) , pp. 1023-1028. Merker, B. 2007. Consciousness without a intellectual cerebral mantle: A challenge for neuroscience and medical specialty.Behavioral and Brain Sciences30, pp. 63-134. Nicholls, J.G. and Paton, J.F. 2009. Brainstem: nervous webs vital for life.Philosophic Minutess of the Royal Society364, pp. 2447-2451. Noback, C.R. et Al. 1996.The Human Nervous System, 5th ed.A Baltimore: Williams and Wilkins Orlando Regional Healthcare, Education and Development. 2004.Overview of Adult Traumatic Brain Injuries[ Online ] . Available at: hypertext transfer protocol: //www.orlandohealth.com/pdf % 20folder/overview % 20adult % 20brain % 20injury.pdf [ Accessed: 22 January 2010 ] . Pallis, C.A. and Harley, D.H. 1996.ABC of Brainstem Death,2nd erectile dysfunction. London: Bmj Publishing Group. Parvizi, J. and Damasio, A. 2001. Consciousness and the brain-stem.Cognition79, pp. 135-159. Reynolds, K. et Al. 2003. Alcohol Consumption and Risk of Stroke: A Meta-analysis.JAMA289 ( 5 ) , pp. 579-588 Shewmon, D.A. 1998. Brainstem Death, Brain Death and Death: A Critical Re-Evaluation of the Purported Equivalence.Issues in Law A ; Medicine14 ( 2 ) , pp. 125-145. Shusterman, V. et Al. 2002. Direct Mechanical Stimulation of Brainstem Modulates Cardiac Rhythm and Repolarization in Humans.Journal of Electrocardiology35, pp. 247-256. Sims, N.R. and Muyderman, H. 2010. Mitochondria, oxidative metamorphosis and cell decease in shot.Biochimica et Biophysica Acta1802, pp. 80-91. Smith, L.H. and DeMyer, W.E. 2003. Anatomy of the Brainstem.Seminars in Pediatric Neurology10 ( 4 ) , pp. 235-240. Snell, R. 2010.Clinical Neuroanatomy. 7th erectile dysfunction. Philadelphia: Wolters Kluwer. Spyer, K.M. and Gourine, A A.V. 2009. Chemosensory pathways in the brain-stem commanding cardiorespiratory activity.Philosophic Minutess of the Royal Society364, pp. 2603-2610. Stan, A.C. et Al. 1996. Traumatic ponto-medullary tear: a instance study.Forensic Science International77, pp. 37-43. St.-John, W.M. 1998. Neurogenesis of forms of automatic ventilatory activity.Advancement in Neurobiology56, pp. 97 to 117. Thomas, T. 2000. Localization and Action of Adenosine A2a Receptors in Regions of the Brainstem Important in Cardiovascular Control.Neuroscience95 ( 2 ) , pp. 513-518. Topolovec, A J.C. et Al. 2004. Human Cardiovascular and Gustatory Brainstem Sites Observed by Functional Magnetic Resonance Imaging.The Journal of Comparative Neurology471, pp. 446-461 Waters, C. E. et Al. 2004. Trouble in brain-stem decease testing in the presence of high spinal cord hurt.British Journal of Anaesthesia92 ( 5 ) , pp. 760-764. Yilmazlar, S. et Al. 2010. Brain root stroke associated with epidermoid tumors: study of two instances.The Journal of Neurology, Neurosurgery, and Psychiatry,75, pp. 1340-1342.

Monday, October 21, 2019

Acclimate vs. Acclimatise

Acclimate vs. Acclimatise Acclimate vs. Acclimatise Acclimate vs. Acclimatise By Maeve Maddox In my line of work, I’m used to comments that blame American speakers for usage that British speakers find annoying. For example: How is it possible for Americans to create acclimate from acclimatise? The effect on me is far worse than hearing math or off of. I share the commenter’s feelings regarding the redundant and ugly â€Å"off of,† as in â€Å"He fell off of the wagon† but fail to understand why math should bother him. In the case of maths vs math, both are clippings of the â€Å"real† word mathematics. Unlike the ridiculous â€Å"open-mic,† which is presumably intended to be pronounced â€Å"open-mike,† both math and maths conform to English spelling conventions. As for acclimate, the form is not an American creation. The earliest citation of acclimate in the Oxford English Dictionary- from a British printed source- is dated 1792. The earliest OED citation for acclimatize (not acclimatise) is dated 1802. Although acclimate is now labeled â€Å"chiefly US usage,† both forms have a long history in British English. The Ngram Viewer set to â€Å"American English† indicates that acclimatize and acclimate were in about equal use until the 1970s, when acclimate began its rise. Set to â€Å"British English,† the Ngram Viewer shows the two forms in equal use until the period of the American Civil War (1860s), when acclimatize gains ascendancy in British printed books. Set to â€Å"English,† the Viewer shows acclimatize as the dominant form until the 1950s, when it begins to decline. The form acclimate overtakes acclimatize and surpasses it in frequency in the 1980s. Of the spellings acclimatize and acclimatise, the former is more frequent, no matter which Ngram setting- â€Å"English,† â€Å"British English† or â€Å"American English†- is used. The OED entry for the word is not treated like analyze, for example, with British analyse placed first and American analyze second. The only word in red for the entry in the OED is acclimatize. Oxford Dictionaries online acknowledges the s spelling with the note, â€Å"also acclimatise.† The Cambridge online dictionary headword is acclimatize, with a note in parentheses: (UK  usually  acclimatise). A Google search brings up the following results: â€Å"acclimate† 857,000 â€Å"acclimatize† 500,000 â€Å"acclimatise† 424,000 I am not advocating the use of acclimate over acclimatize. Although I am an American speaker, I rather think that acclimatize is the form I would use to talk about something or someone having to become accustomed to new conditions. My intention is simply to point out that this so-called â€Å"Americanism† isn’t one. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:How to Format a US Business LetterWriting the CenturyOne "L" or Two?

Sunday, October 20, 2019

The Story of Bonnie and Clyde by Bonnie Parker

The Story of Bonnie and Clyde by Bonnie Parker Bonnie and Clyde were legendary and historic outlaws who robbed banks and killed people. The authorities saw the couple as dangerous criminals, while the public viewed Bonnie and Clyde as modern-day Robin Hoods. The couples legend was in part helped along by Bonnies poems: The Story of Bonnie and Clyde, and The Story of Suicide Sal. Bonnie Parker wrote the poems in the middle of their 1934 crime spree, while she and Clyde Barrow were on the run from the law. This poem, The Story of Bonnie and Clyde, was the last one she wrote, and the legend reports that Bonnie gave a copy of the poem to her mother just weeks before the couple was gunned down. Bonnie and Clyde as Social Bandits Parkers poem is part of a long-established outlaw-folk hero tradition, what British historian Eric Hobsbawm called social bandits. The social bandit/outlaw-hero is a peoples champion who adheres to a higher law and defies the established authority of his time. The idea of a social bandit is a nearly universal social phenomenon found throughout history, and ballads and legends of them share a long set of characteristics. The main feature shared by ballads and legends around such historical figures as Jesse James, Sam Bass, Billy the Kid, and Pretty Boy Floyd is the enormous amount of distortion of the known facts. That distortion enables the transition of a violent criminal into a folk hero. In all cases, the peoples champion story the people need to hear is more important than the facts- during the Great Depression, the public needed reassurance that there were people working against a government perceived as callous to their predicament. The voice of the Depression, American balladeer Woody Guthrie, wrote just such a ballad about Pretty Boy Floyd after Floyd was killed six months after Bonnie and Clyde died. Curiously, many of the ballads, like Bonnies, also use the metaphor of the pen is mightier than the sword, stating that what newspapers have written about the bandit hero is false, but that the truth can be found written in their legends and ballads. 12 Characteristics of the Social Outlaw American historian Richard Meyer identified 12 characteristics that are common to social outlaw stories. Not all of them appear in every story, but many of them come from older ancient legends- tricksters, champions of the oppressed, and ancient betrayals. The social bandit hero is a man of the people who stands in opposition to certain established, oppressive economic, civil, and legal systems. He is a champion who wouldnt harm the little man.His first crime is brought about through extreme provocation by agents of the oppressive system.He steals from the rich and gives to the poor, serving as one who rights wrongs. (Robin Hood, Zorro)Despite his reputation, he is good-natured, kind-hearted, and frequently pious.His criminal exploits are audacious and daring.He frequently outwits and confounds his opponents by trickery, often expressed humorously. (Trickster)He is helped, supported, and admired by his own people.The authorities cant catch him through conventional means.His death is only brought about by the betrayal by a former friend. (Judas)His death provokes great mourning on the part of his people.After he dies, the hero manages to live on in a number of ways: stories say that he is not really dead, or that his ghost or spirit con tinues to help and inspire people. His actions and deeds may not always gain approval or admiration, but rather are sometimes decried in the ballads as mildly stated criticism to outright condemnation and refutation of all the other 11 elements. Bonnie Parkers Social Outlaw True to the form, in The Story of Bonnie and Clyde, Parker cements their image as social bandits. Clyde used to be honest and upright and clean, and she reports that he was locked up unjustly. The couple has supporters in the regular people like newsboys, and she foretells that the law will beat them in the end. Like most of us, Parker had heard ballads and legends of lost heroes as a child. She even references Jesse James in the first stanza. What is interesting about her poems is that we see her actively spinning their criminal history into a legend. The Story of Bonnie and ClydeYouve read the story of Jesse JamesOf how he lived and died;If youre still in needOf something to read,Heres the story of Bonnie and Clyde. Now Bonnie and Clyde are the Barrow gang,Im sure you all have readHow they rob and stealAnd those who squealAre usually found dying or dead. Theres lots of untruths to these write-ups;Theyre not so ruthless as that;Their nature is raw;They hate all the lawThe stool pigeons, spotters, and rats. They call them cold-blooded killers;They say they are heartless and mean;But I say this with pride,That I once knew ClydeWhen he was honest and upright and clean. But the laws fooled around,Kept taking him downAnd locking him up in a cell,Till he said to me,Ill never be free,So Ill meet a few of them in hell. The road was so dimly lighted;There were no highway signs to guide;But they made up their mindsIf all roads were blind,They wouldnt give up till they died. The road gets dimmer and dimmer;Sometimes you can hardly see;But its fight, man to man,And do all you can,For they know they can never be free. From heart-break some people have suffered;From weariness some people have died;But take it all in all,Our troubles are smallTill we get like Bonnie and Clyde. If a policeman is killed in Dallas,And they have no clue or guide;If they cant find a fiend,They just wipe their slate cleanAnd hand it on Bonnie and Clyde. Theres two crimes committed in AmericaNot accredited to the Barrow mob;They had no handIn the kidnap demand,Nor the Kansas City depot job. A newsboy once said to his buddy;I wish old Clyde would get jumped;In these awful hard timesWed make a few dimesIf five or six cops would get bumped. The police havent got the report yet,But Clyde called me up today;He said, Dont start any fightsWe arent working nightsWere joining the NRA. From Irving to West Dallas viaductIs known as the Great Divide,Where the women are kin,And the men are men,And they wont stool on Bonnie and Clyde. If they try to act like citizensAnd rent them a nice little flat,About the third nightTheyre invited to fightBy a sub-guns rat-tat-tat. They dont think theyre too tough or desperate,They know that the law always wins;Theyve been shot at before,But they do not ignoreThat death is the wages of sin. Some day theyll go down together;And theyll bury them side by side;To few itll be griefTo the law a reliefBut its death for Bonnie and Clyde. - Bonnie Parker 1934 Sources Hobsbawm, Eric. Bandits. Orion, 2010.Lundblad, Bonnie Jo. The Rebel-Victim: Past and Present. The English Journal 60.6 (1971): 763–66.Meyer, Richard E. The Outlaw: A Distinctive American Folktype. Journal of the Folklore Institute 17.2/3 (1980): 94–124.Muecke, Stephen, Alan Rumsey, and Banjo Wirrunmarra. Pigeon the Outlaw: History as Texts. Aboriginal History 9.1/2 (1985): 81–100.Roberts, John W. Railroad Bill and the American Outlaw Tradition. Western Folklore 40.4 (1981): 315–28.Seal, Graham. The Robin Hood Principle: Folklore, History, and the Social Bandit. Journal of Folklore Research 46.1 (2009): 67–89.

Saturday, October 19, 2019

Well being and education Essay Example | Topics and Well Written Essays - 1000 words

Well being and education - Essay Example In a dynamic way of viewing it, â€Å"Well being|† is a state in which a person is able to develop his or her creativity, productivity, potential, and work. It helps one-build positive and strong relationships with others as well as contributes largely to their communities. It is through education that an individual’s well being can enhance a sense of purpose in the society (Kennedy, 2006 45-6). Promoting well being is a legitimate aim of education. Many professionals in the education sector firmly perceive that their work makes individuals have a high self-esteem and have a positive view of their lives. Research shows that most of the adult learners gain evidently in optimism and confidence because of successful learning. Such experiences have also been realized by most practitioners in workplaces, communities, and in colleges. There are numerous justifications for considering the promotion of well being legitimate in education. Apart from being desirable in itself, it has a positive view on the future and a feeling of one’s ability to control his life are crucial to further, on-going successful learning. It is also legal when associated with better health, better levels of civic and social engagement, as well as higher resilience in times of external crises (Kneller, 1964 56). This means that, if education affects individuals’ chances directly, there is a hi gh probability of affecting them indirectly through improving their well-being. Well being is featured strongly in education, constructed as both important in, and a result of individual development. Personal well being contributes significantly to the development of young lives as well as their character. Most importantly, well being creates a focus on the emotional and social features of effective learning including managing feelings, empathy, self-awareness, social skills, and motivation. Educationists typically gauge the well-being of students in terms

Friday, October 18, 2019

Visual arts...a visit to the metropolitan museum of art Essay - 1

Visual arts...a visit to the metropolitan museum of art - Essay Example as revised to state that: â€Å"The mission of The Metropolitan Museum of Art is to collect, preserve, study, exhibit, and stimulate appreciation for and advance knowledge of works of art that collectively represent the broadest spectrum of human achievement at the highest level of quality, all in the service of the public and in accordance with the highest professional standards† (Metropolitan Museum of Art). Where is the mission found  within  the museum? Is it written for all to see or is it in a piece of literature available at the entrance?  The mission statement can be found in a stairwell near the 81st street entrance. Is it written clearly or do you think it’s too obscure, or too general? What makes it so? The mission statement is clearly written. The original statement, however, connects the art within the museum to the American culture, the spirit of the idea of creating a collection more defined by the culture for which the collection was created. The newer statement separates the art from the public, re-enforcing the idea that art is elitist and through this idea, creates an alienation of the average viewer from the works. The first statement was inclusive, while the second creates exclusivity. Upon entering the museum, the massive size and detail of the architecture leaves one breathless in its impressive impact. The architecture of the front entrance is organized symmetrically, giving a sense of balance and stability. The architecture is serious, intended to denote the importance of the building and impacting with a solemnity that quiets the soul upon entering. Even with the colorful banners on the outside of the entrance, the attendee is intimidated by its impressive stature. Despite its serious nature, the entrance to the museum invites the attendee to enter, to want the experience that waits within its walls. Despite its large and impressive stature, it is not intimidating, but evokes a sense of excitement in the attendee because of what is

General Motors -- Consumer Market Assignment Example | Topics and Well Written Essays - 750 words

General Motors -- Consumer Market - Assignment Example It also seeks to target the posh market by growing its sales for Cadillac and increase its growth in the Chinese market through its joint ventures. Its investments in China reach $14 billion expected to improve production and manufacturing between 2014 and 2018 (Rama, 2013). With every market, GM realizes that it has a different target and a new challenge to create a car that will suit the customer profile. To understand the market, the company has to create products that make it easier to fit into the customer’s profile. The goal is to ensure that the customer expectations are met and even exceeded. To do this, the customers range from low-income earners to the high-income earners, with each class given an affordable car pricewise and comfortable to the drivers (Falter, 2013). Despite the class, the comfort is a guarantee. The company has a proactive approach towards meeting customer profile needs and demands by starting from the design process so as to be in accord with the customer. This allows the improvement of any process to be in line with the needs noted from the customers (Kurtz, 2010). To attain its goals, GM has resulted to the use of the values that have held it together all along. The aim is to establish a vision they can meet by allowing customers to be their sole determinants of what to manufacture. This has made the company use its resources to market those cars that have maintained steady growth over the years to create a platform that revolves around the mission of growing the value that GM has attained over time (Falter, 2013). This is coupled with increased objectives of satisfying their markets and ensuring they have quality products to satisfy their customers and eventually improve its financial results. In fact, boosting the company’s profit has become one of the important objectives of its marketing goals because of the years that reduced its profitability and led to its bankruptcy. With the urge to create, connect and compete, GM

Global pharmaceutical industry Essay Example | Topics and Well Written Essays - 2500 words

Global pharmaceutical industry - Essay Example As mentioned in the company's annual report (2003, p21), "In the fourth quarter of 2003, the Company reviewed its overall business cost structure, which resulted in a reduction in force at each of its segments. The Company expects this work force reduction to generate annual cost savings of approximately $10.0 million in 2004 and $13.0 million in subsequent years. The Company is evaluating other actions to reduce its cost base in 2004 and beyond". This program was designed to improve the company's ability to retain the profit gained through sales turnover by minimising the cost incurred by the company in maintaining the large number of employees. The company even raised an expense of $8.7 million in introducing and implementing this program in the organisation as mentioned in the company's annual report (2003, 8) as, "incurred an $8.7 million pre-tax charge, in connection with an employee reduction program". Alpharma Inc, as stated above, is said to be one of the giants in the international pharmaceutical industry. The company's business can be segmented into four dimensions of activities i.e., International Generics, Active Pharmaceutical Ingredients, US Human Pharmaceuticals, Animal Health etc (Annual report 2003, p7). The International Generics are basically the dosage pharmaceuticals that are provided to several countries around the world including the UK, the Middle East, China, and Indonesia etc. The Active Pharmaceutical ingredients consist of antibiotic medicines that are sold to other pharmaceutical industries in the United States, serving as the raw material for certain medicines in such industries. Human Pharmaceutical provides liquid and solid based medicine to other middle businesses in the country. Animal Health business segment provides a range of product line dealing in animal health medicine (Annual report 2003, p7). The company is engaged in doing business activities in around 60 countries around the globe. According to the company's annual report (2003, p7), "the Company conducts business in more than 60 countries and has approximately 4,700 employees at 40 sites, in 27 countries". The company reduced a considerable number of employees in the year 2003, on the rationale to combat the increasing costs and expenses affecting the company's profit margin. The company had been incurring severe losses for the past few years due to the increasing costs and expenses either incurred during the production and distribution, or during the operating activities of the business. However, the company's results for the year 2003 seem to be improving the financial position of the company as the company's management introduced a workforce reduction program, curtailing the number of employees in the company in order to minimise costs. This paper discusses the impact of workforce reduction program in Alpharma on the financial statements of the company for the year 2003. In the pursuit of discussion, financial ratios have been analysed in order to provide a better insight on every aspect of the company's financial position and performance. KEY RATIO ANALYSIS A company's financial statements are the representatives of the company's financial worth i.e., the financial position and performance in terms of facts and figures. In order to get a better picture of the key impact of the employee layoff program initiated by the Alpharma's management on the financial

Thursday, October 17, 2019

Case 4-1 McDonald's Great Britain -The Turnaround Study

4-1 McDonald's Great Britain -The Turnaround - Case Study Example There was a further fall in McDonald’s UK’s sales in 2005 alongside those of other European McDonald’s outlets. In 2007, the company’s sales went up by 4.6 percent and it increased its market share. Inadequate localization, negative perception, and competition are some of the reasons for McDonald’s UK lagging behind. The most critical problem confronting McDonald’s UK is inadequate localization. This manifests in the way its Britain customers were repulsed by its use of the red color on its company logo. The second most critical problem facing McDonald’s UK is negative perception and the Greenpeace lawsuit, low quality food, lack of variety on its menu and the low pay that the company offers its employees are responsible for the company’s negative perception. The least critical problem facing McDonald’s UK is competition. Some emerging coffee shops are competing with McDonald’s UK and other fast food businesses are offering more variety for what is considered healthy foods by Britain’s customers (Krishna & Chaudhuri 658). Question 2: Some problems you identified in Question 1 may require a â€Å"quick fix† in the short run, while others may require a major shift in company strategy. Assuming that you cannot focus on all the problems at once, suggest the order in which the issues should be addressed and suggest an approach to solving each problem. The problem of competition that is confronting McDonald’s UK is one that needs a quick fix. McDonald’s UK has the capacity to liaise with its parent firm to offer coffee as a primary item in its menu. Its initiative to introduce freshly ground Kenco beans suffices to introduce a coffee brand that is unique. The problem of negative perception should be the second problem that McDonald’s UK should address. The company can address this problem by making peace with Greenpeace activists in order to reassure the Britons that it takes responsibility for its mistakes. The problem of

Tegan as One of the Largest Educational Toys Distributor Assignment - 3

Tegan as One of the Largest Educational Toys Distributor - Assignment Example In the case of Tegan, the outsourcing offered some benefits since the company’s outsourcing partner Hrad Technica had possessed significant experience in that field. The Tegan entered into a fixed cost contract with Hrad so that Tegan can avoid further costs related to project development. The outsourcing concept has assisted Tegan to escape from the trouble of reinvesting in the technology. Figure 11.20 indicates that outsourcing process would benefit the firms to reduce the costs by approximately 40% (Developing information systems). The Tegan could also take advantages of various costs such as operational and maintenance costs and project development costs. Moreover, Tegan has not adequate expertise to develop a new A/P system itself. Therefore, it is identified that outsourcing the A/P project was the best-fitted move for Tegan when comparing with other available alternatives. From a detailed study, the outsourcing challenge â€Å"scope of a definition† was the fact or that worsened the outsourcing process. Most of the companies fail to define a specific scope for the proposed program while outsourcing their IT projects. These contractual misunderstandings raise many problems and weaken the project development. Under such circumstances, the beneficiary organization tends to believe that the required services are within the scope of the contract whereas the service provider argues that it is outside the contract and therefore the organization must pay extra fees. Same is the case happened with Tegan and Hrad. During the progress of the project, Hrad Technica identified certain system features such as â€Å"computational forecasting algorithms for selecting and ordering payments† that had not been defined in the initial scope of the contract (Staats & Upton). This situation led to time delay and the need for extra funds for the completion of Tegan’s project. There are some tradeoffs involved in having the requirements analysis for a project performed by one of the firms that would ultimately bid on the project. While performing requirements analysis, the project development firm must try to accumulate information regarding the client firm wherever it is possible. Sometimes, the firms send their official representatives to scrutinize the client’s current systems and practices even though it involves some additional costs. This practice may assist the project development team to acquire the client’s trust. Generally, outsourcing firms also give an opportunity for the client to posts feedbacks at various phases of project development. Although the client’s frequent intervention may interrupt the project development flow, it is a better strategy to provide improved services to the client firms.

Wednesday, October 16, 2019

Case 4-1 McDonald's Great Britain -The Turnaround Study

4-1 McDonald's Great Britain -The Turnaround - Case Study Example There was a further fall in McDonald’s UK’s sales in 2005 alongside those of other European McDonald’s outlets. In 2007, the company’s sales went up by 4.6 percent and it increased its market share. Inadequate localization, negative perception, and competition are some of the reasons for McDonald’s UK lagging behind. The most critical problem confronting McDonald’s UK is inadequate localization. This manifests in the way its Britain customers were repulsed by its use of the red color on its company logo. The second most critical problem facing McDonald’s UK is negative perception and the Greenpeace lawsuit, low quality food, lack of variety on its menu and the low pay that the company offers its employees are responsible for the company’s negative perception. The least critical problem facing McDonald’s UK is competition. Some emerging coffee shops are competing with McDonald’s UK and other fast food businesses are offering more variety for what is considered healthy foods by Britain’s customers (Krishna & Chaudhuri 658). Question 2: Some problems you identified in Question 1 may require a â€Å"quick fix† in the short run, while others may require a major shift in company strategy. Assuming that you cannot focus on all the problems at once, suggest the order in which the issues should be addressed and suggest an approach to solving each problem. The problem of competition that is confronting McDonald’s UK is one that needs a quick fix. McDonald’s UK has the capacity to liaise with its parent firm to offer coffee as a primary item in its menu. Its initiative to introduce freshly ground Kenco beans suffices to introduce a coffee brand that is unique. The problem of negative perception should be the second problem that McDonald’s UK should address. The company can address this problem by making peace with Greenpeace activists in order to reassure the Britons that it takes responsibility for its mistakes. The problem of

Tuesday, October 15, 2019

The Anatomy of Temperature Research Paper Example | Topics and Well Written Essays - 1250 words

The Anatomy of Temperature - Research Paper Example Temperature is an important indicator of other problems, with high temperature being indicative of fever (which usually signals an infection) and therefore can be useful in determining the health of the patient (Miller, 2009). Essential Principles Evidently, a nurse needs to be aware of how to check the temperature of a patient as it is important in so many ways. There are four major areas from which a temperature can be taken; oral, rectal, gut and skin-based (including ear and forehead). Other areas can sometimes be used, such as the vagina (Timby, 2008). The first four are the most consistent with the body temperature and therefore are the most useful in determining the true temperature of the patient. The oral temperature is the easiest of these measurements to take, although it is generally slightly lower than the ‘core’ temperature because it is influenced by outside factors such as eating and talking (Blainey, 1974). An oral thermometer can be placed below the ton gue to take this reading. The skin measurements, such as the ear and the forehead, tend to be more susceptible to changes in outside temperature and the clothing of the individual, and therefore have different ranges of what can be considered normal and healthy (Ilsley et al, 1983). Skin temperatures can easily be taken by the patient using a plastic thermometer strip, which is useful for patients who do not require hospitalization but may require some temperature monitoring (Funnell et al, 2008). This simply needs to be placed against the forehead and the approximate measurement given should be noted (Hegner et al, 2009). The gut temperature is the most difficult to take, although it is most accurate, as it involves swallowing a small thermometer. The ear has become one of the most popular ways of testing the temperature of the individual in recent years.

Monday, October 14, 2019

Pop Music in Film

Pop Music in Film Music in film is one of those immensely involved but hugely underrated products. It comfortably sits in film going consciously unnoticed while it stimulates our subconscious, flowing freely through the narrative, to aid the emotional impact without overly changing the course of the film An indicator on how we should react in a film Music in films began with traditional scores in the silent film era. The reason it was called silent is because the film itself was silent and the music was made externally of the film, which was principally the piano, to reflect the various moods and emotions of characters and events. In conjunction to this it also covered up the noise emitted from the projector as well as being needed, psychologically, to smooth over natural human fears of darkness and silence (Brown 1994:12). The growing popularity of film lead to changes in the music and musical arrangements and lead to scores being written down to the various cliched typical situations in film. During the 1920s developments in technology saw the capabilities of film and music being broadcast internally and saw the introduction of sound films. Changing relationships between music and cinema has seen the introduction of pop music into the spectrum. It is this relationship between pop music and film and the way they operate in conjunction with each other is what I am going to explore. Diegetic and none diegetic Diegetic relates to the diegesis of the film and the sound source can be observed on screen for example, a band playing or the character listening to the radio. Non-diegetic appears outside of the film world and is used as background music, mood altering music or subconsciously adds to the suspense of the film until the use of sound started to appear in films the majority of music was none diegetic but the introduction of sound synced films added to realism of the film and gave diegetic music a sense of place in films Diegetic and none diegetic Diegesis refers to the fictional, imagined world of film, adverse to this non-diegesis refers to the objective world of the Film is represented by a series of events combined with dialogue, which is aided by actors. Financial and technical interests are taken into account and are concentrated on the actor, to not let anything overshadow the main character/s. The musical scripts are usually indefinite, thus music not being treated in the same way and potentially an outsider. Almost indispensable despite music currently playing a major part in film to make use of the silent scenes, for example a scene where the character is waiting for someone, no dialogue will be used and the only sound we can hear will be diegetic noises of his surrounding. This is a prime example of the use of non-diegetic music. The character could be waiting for a partner (therefore romantic music will be played over the top). Without the use of music the scene would be more realistic (we dont hear music when we are waiting for a partner) but the scene would not captivate the viewer and potentially make the viewer lose interest. On the other hand the music appearing in such situations could also be perceived as naÃÆ' ¯ve or childish and thus further distracting the view from the main focus. This issue is usually resolved by the characters involvement with the music , by singing, whistling, humming or even turning on the radio and the music goes from a transition of diegetic to none diegetic. Mass production of films has lead to a series of over elaborated typical events such as emotional crises that are ever reoccurring and standard methods that are formulated to arouse suspense. These events are aided by music, however the viewer has been made familiar with these events so the emotional response on the viewer is not always as intended. For the viewer the whole thing is ambiguous. If the screen shows a peaceful country side but the music over the top is sinister the viewer will expect something terrible about to happen. Does this intensify or alleviate the suspense? music in cinema has been determined by the practice of everyday life. It is adapted for the increasing needs of the film industry and reflected in clichà ©s and musical ideas that were considered to be in fashion. Subsequently standards have become entrenched through the history of film music into and including the current use of popular music in film. These clichà ©s continue throughout film and have gone from the standard classical score being use to the popular score being used. With the excessive use of such clichà ©s the powerful effect intended is not achieved because the listener has been made aware of such events through overuse by Hollywood. In todays standards popular music is being used in conjunction with classical score to aid in more dramatical scenes, such as the film Notting Hill. Anna Scott (a famous actress played by Julia Roberts) is doing her final press conference before leaving the UK to fly back home after being turned down by a lowly book seller, William Thacker (played by Hugh Grant), whom she fell in love and had a brief fling with. William realises his ways and races to the press conference to win her back. After some initial investigative and almost comical questions from William, who is imitating a journalist to find out if Anna really does love him, Anna announces she would have liked to have been mo re than just friends with William. Anna Scotts on screen agent then asks Dominic (a reporter at the press conference played by Andy De La Tour) Anna, how long where you intending to stay in here in Britain?, after a long suspended pause from Anna, then a transition shot to William, the camera moves back to Anna, she smiles as the camera zooms in on her face. Anna replies indefinitely as the classic cover of She by Elvis Costello (originally by Charles Aznavour). This speaks volumes and makes the viewer relate and feel more involved in the scene through the music and lyrics of the song. Solely from the music there is a sense of love and romance, but also mystery through the lyrics as a name is not mentioned, which indicates the track could have a sense of purpose on any romantic film scene. Upon writing the track in the 1970s Charles Aznavour would not have intended the track to be used in such ways, but with the use of popular music in film becoming more apparent and the increase of the same clichà ©s in film needing to have a sense of place and impact, the use of songs with lyrics are ever increasing. 50s and beyond the soundtrack to our lives The majority of people live with songs in their lives from all kinds of genres, music is neither racial or gender specific. There is something seemingly powerful and inspiring about people being able to fuse music and words together in such a way that songs can be infectious. The music we listen to constantly evolves and songs come and go, but there are songs that make up a soundtrack to our lives and we place value in these songs and seek out permanent versions of them through downloads, CDs and vinyl. The 1950s saw a flourish of soundtracks from films not only as a marketing tool, but as a cromo effect in its own right. Films such as Pulp Fiction, Trainspotting and Waynes World all contain music that could be listened to solely as a source of enjoyment without ever needing to have seen the film, but because the majority of people who have seen the film will remember the songs, its a great reflection of the film or a desire to watch the film again. The industry did not solely target the soundtrack market. When a film is released you can purchase all sorts of novelty, replica or clothing items based on the film and/or the music involved. Since the 1950s a great unification has been seen between the film industry and major record labels, each with their own specific interests but mainly cross-promotion is their sole goal. This interlocking is nothing new, both the film and music industry use each other to sell, which has lead to Hollywood investing countless efforts into the music industry, which is produced economic benefits. Film companies earn millions from the sale of records mainly through theme songs. This is one of the most lucrative cross-promotional tools. Hollywood are using established multi-million selling bands to write or endorse their film by using a song they have written specifically for the film or a previously written song. Linkin park are a prime example of a pre-recorded song and a song written specifically for a film. Transformers 1 saw the use of the Linkin Park track What Ive Done featuring heavily on the film and almost becoming the pinnacle song for the film. This song unofficially became kno wn as The Transformers Song which was a boost for the film companies. As well as getting major airplay because it was the first single off Linkin Parks new album, it was also a 3 minute advertisement for the film. This sparked the film company to hire Linkin Park to write the theme tune to the Transformers sequel, Transformers; Revenge Of The Fallen. After already establishing a mutual appreciation Linkin park agreed, this could only ever be a win-win situation for both parties involved through advertisement alone. With two major names collaborating, either could be mentioned and people would immediately pay more attention to both tracks featured on the soundtracks which in turn became a source of circulating the films title further through imagery and retails displays. popular music and film has had a long standing diverse and exciting relationship. It can give the scene the justification it needs by creating a sense of time or place, established through a few chords and lyrics. Kermode states, More than any other art form, pop music is a disposable, transient product which reflects, mimics and occasionally shapes the zeitgeist, (Kermode 1995:9), but music can help inspire, carry and advertise film, so does music have a greater importance than what we are lead to believe? And can sometimes structure the film to become what it is. Martin Scorsese said that the pop riddled soundtrack to Mean Streets (1973) consists entirely of songs from his New York youth and Which for him still evoke the milieu he was attempting to portray (Kermode 1995:13. In effect without the pop/rock music of Scorseses youth Mean Streets would not be (as time out described) as one of the best American films of the decade,. Did Scorsese make the film it is, because of the music and his youth? Time out also state that it was one of the few to successfully integrate rock music into the structure of film (Timeout n.d.). American Graffiti (1973) is another prime example of pop-laden film and soundtrack and was the first film to capitalise on a pop soundtrack. Up until this point pop songs were only used to give the film a sense of time and place and to give it that modern edge but to no availability in the retail industry. The idea of a modern soundtrack was starting to gain nostalgia and the youth market started to buy into a physical lasting memory of the film via the soundtrack. During the 1980s the relationship between pop music and film became largely symbiotic from a marketing point of view. They were also using classic yesteryear hits to revamp careers and provide titles to films (Stand by me (1986), pretty woman (1990). The marketing of pop songs became very omnipresent which had a profound effect on the market. Artists were beginning to use it to broaden their careers. Film Music the cross over from classical to popular score Without classical Hollywood the pop score used in films today would arguably have no meaning and could be just a random selection of current tracks to reflect the relative trend and used solely as a selling point, however as music in film has evolved so has the use and the function of music in film. American composer Aaron Copeland offers an insight to function of music in film from his perspective and suggest five general areas in which music in film serves its purpose: (I) It conveys a convincing atmosphere of time and place. (II) It underlines underlines the unspoken feeling or psychological states of characters. (III) It serves as a kind of neutral background filler to the action. (IV) It gives sense of continuity to the editing. (V) It accentuates the theatrical build up of a scene and rounds it off with a feeling of finality. (Smith 1998:6) As research by Lauren Anderson (referring to a case study of the British film Sliding Doors 1998 and the New Zealand film Topless women talk about their lives (1997) she concludes pop and rock music does not prohibit the compilation score from successfully fulfilling the functions of classical film score (Anderson:2003 115 (popular music and film book)). This is done in a slightly different way to traditional score as we have other elements to think about. These include: (I) The lyrics (II) The Songs structural independence (III) The wealth of extra-textual meaning The lyrics are the primary focus in these three elements and hold a great understanding of them over classical score, for example we can decipher basic terms, love, hate, happy, sad in both forms of score (aided by the visual elements of film), but only lyrics can convey those meanings on a deeper level Anderson notes (referring to Sliding doors): the songs words frequently reflect Helens thoughts of aspects of her character (Anderson 2003:112). Classical score, although deeply complex and varying, cannot portray such events in a manner than the average viewer would understand. Lyrics also have links to the other two elements but lyrics contribute dominantly to the songs structural independence: smith (1995:348) and Rick Altman (1999) both insist that popular music exhibits greater independence than classical music, in relation to the film as a whole (Anderson 2003:112). The popular score does have drawbacks. One of the drawbacks is that the pop score is not written specifically for the segment of film it features it therefore it is unlikely that its rhythm and its infliction will exactly match the action (Anderson 2003:113) whereas the classical score can be in direct synchronisation and contain unity through musical themes and or leitmotifs. The music chosen can also distract the viewer from the initial response the director is trying to achieve. Hilary Lapedis notes Pop songs in films use pops own emotional conventions and, in so doing, so place those films in a much wider context of popular culture than would be the case with traditional score (Lapedis1999:370) Lapedis points out that music although part of film, it is because they are popular and because the songs trigger familiarity to the members of the audience, by definition they trigger a set of different responses, different to those of the traditional score; Pop music, while having existence separate from the visual system, nevertheless posses its own confided meanings and associations (Lapedis1999: 370) Many others have this theory and have pointed out problems within the pop score. Karthryn Kalinak notes that pop music ignores the fundamentals of film (of which earlier discussed) and that pop music commits the cardinal sin of film scoring it failed to support the story and mood because it was the story and mood, (Kalinak 1992:186-7). Many of the songs chosen were originally pre-recorded and then later chosen for films and not written for the film which can potentially carry emotional baggage for the viewer as Jess smith notes not only was this potentially distracting but these associations might also clash with those established by the narrative (Smith 1998: 164). The other element frequently observed in pop score is extra-textual meanings. Behind each popular song is a sense of socio-historical meaning as well as fulfilling the functions of classical score. This is a two-tiered system which was developed by Noel Caroll, such system a system exists when one device (such as a popular song) can be read on two different levels, according to how much the viewer knows about that device and its associations (Anderson 2003:114). Such method was embraced by directors to give the film hidden depth and meaning to those who were informed as they recognise such things as lyrics, title and or performer and apply the knowledge to the context of the visual. The uninformed viewers however will not be able to access this meaning as they interpret the music as is, thus still being entertained and not distracted by the music itself. ___________________________________________________________________________ These functions can be carried over to pop music in film, as demonstrated in the case study of the film Goodfellas (1990) to which Martin Scorsese uses a soundtrack compiled entirely of pre recorded popular music. H (quote from popping the question). Martin Scorsese explores the thirty year span on the Italian-American mafia, from the adaptation of Nicolas Peleggis best seller Wiseguy , through his film Goodfellas. Martin Scorsese enjoys the use of popular and classical score throughout his films, he appreciated the messages and dynamics of both scores. He is one of the few directors (other being Quentin Tarrentino, William Wellman) who embrace popular music and use it to its full potential popular music has the potential to give movies a forceful, dynamic edge. It doesnt have to serve simply as mood music or be an unimaginative device for establishing a time period. (Scorsese 1995:1). More noticeable the film that has inspired many others has been Goodfellas. The score to the film consist of 40 popular songs, which span the thirty years of the time period of the plot as quoted Scorsese, does not use these songs solely for the purpose of time. The songs also reflect character growth, mood and they are placed intricately into the narrative to provide the informed viewer extra depth, but they also stimulate the un-informed viewer mainly through the range of songs. In some cases the songs act in the way similar to that of classical score, with using synchronisation. The music which chronicles the life of Henry Hill (Ray Liotta) is an eclecti mix of songs from different genres ranging from Jazz to classical rock n roll. The opening credits begins with Tony Bennett singing the song Rags to Riches, as Henry Hill starts the voice-over narration of his life. This is one of the more noticeable uses of depth to the film using popular score. Henry Hill grew up in a poor working class area of New York and had a longing to be part of the organised crime syndicate As far back as I can remember I always wanted to be a gangster (Goodfellas:1990). The title is a great depiction and insight to the story ahead as the scene changes from Henry Hills family and home life to the Mob life across the road, with close up shots of shoes, suits and jewellery. The lyrics to the song hold an even deeper meaning, with expressions of love and romance But in my heart id be king, your love is all that matteres and hold me kiss me tell me that youre mine (Tony Bennett 1953), which is a core theme throughout the film (http://www.timeout.com/film/reviews/72996/mean_streets.html Conclisuon popular music has enjoyed a ever evolving and intimate relationship with cinema. from the 1950s onwards, producers and directors have developed textual strategies for representing and incorporating popular music and its performers in the visual regime (popular music in screen page 222) Popular music on cinema lies closely related to music on all other commercial platforms, such as television and video, in turn these have aided the social consumption of technologies, which are tied closely to such platforms. With great advances in technology advertisers are boasting the cinema experience in your own home, with the advances in LCD/plasma screen technology, surround sound (2.1 all the way up to 7.1) and most recently blu-ray

Sunday, October 13, 2019

Chinese Culture Essay -- Cultural Identity Essays

Throughout China's encased history it has developed much differently than western parts of the world. Chinese culture varies greatly compared to ours. These great differences between eastern culture and western culture make China a very interesting place. Some of the vast differences include literature, social structure, and government. The greatest difference is Chinese philosophy and way of thinking. China has developed a strict system of tradition that has given China great advantages and disadvantages. This is shown in Chinese literature. Tradition in China is a set of unwritten laws. This is why China turned its eyes from the outside world and looked in. China found everything it needed in Tradition (4). The strong traditions and customs play probably the greatest factor in the life of a Chinese person. This strict philosophy influences marriage, children, family, and duty in life. Marriage is much different and has different levels of companionship. One man may have many wives and or concubines. The status of these wives and concubines are very important. The lower you are on the husband's list the lower you were treated (1). When in a marriage if you were having children a son would be most desirable for you to have. You would be thought better of if you produced a son. This shows the male dominance in Chinese culture. Once a son was born the expectations for him were great. He was supposed to learn all great literature and be very scholarly (2). A girl, also was supp...